This post describes 5 creative ways to generate buzz on April Fools' Day this year. April Fools brings creative freedom for marketers that other holidays don’t. Some brands have launched fake physical products, such as Google’s “smart” tulip or Duolingo’s in-person push notifications. Launching an impossible feature can also generate buzz, such as Tinder’s “height verification tool.” Making an intentional “mistake” is also an option, for example, Warner Bros' “leak” of its Detective Pikachu film on YouTube.

With how quickly things are changing in tech, marketing playbooks are quickly becoming relics. This article covers an alternative: the RINse and Repeat framework. The first critical step is building a rich understanding of your customers and market with a narrow-to-broad-to-narrow approach. Next, generate novel ideas for campaigns that capture attention in new ways, including new channels you haven’t tried yet. Lastly, narrate the impact and avoid over-indexing on conversion metrics that often under or overstate campaign success.

Everyone knows “Book a demo” is equivalent to “Talk to a salesperson”. Only a very high-intent prospect who’s not an introvert, not a coder, and not busy will take up that sales call. Think about the specific goal the rest of your prospects are trying to achieve and how you can help them right away. Offer a lead magnet — something useful and engaging that lower-intent prospects will take advantage of. If prospects are coders, provide them with the code and let them experiment with it. If most of your visitors consistently have additional questions, offer Live Chat.

Private chats (i.e. iMessage/Whatsapp screenshots) are a type of graphic that immediately makes people stop scrolling their feeds. People are naturally nosy, so this type of image will pique their interest. Brands can use genuine screenshots or even stage one for marketing purposes. Behind-the-scenes employee discussions about an upcoming product launch, happy customers talking to CSMs, or FAQs in chat form are all ways to employ this tactic.

Max Reva, who built the #1 tool for Reddit marketing intelligence, wanted to create a job board in a specific niche, but first wanted to test its viability and build a solid base of users. He created a simple landing page with a sign-up form and spent $180 on Reddit ads over 2 weeks. This resulted in a subscriber base of 510 users. The emails sent to the list had an open rate between 45-53% and a CTR between 4.8-9.4%. Reva also received valuable feedback on how the product should work through his interactions with these users.

Direct traffic to a landing page to match it with the audience seeing the off-site message. This increases the likelihood that visitors will be educated and primed by the landing page content to purchase the product. Traffic can be sent to a product-specific landing page or product page if the user is searching for a specific item or model number. This creates a seamless customer journey and moves shoppers through the funnel.

Instead of just paying an influencer to endorse your product, assign them a 'Chief' title that suggests they co-created it. Announce this title on your brand's social media and create a dedicated landing page on your website for the influencer to direct their followers. While the influencer doesn't receive ownership or a real role, the title enhances the campaign's impact through the Parasocial Interaction Effect and the Halo Effect.

Pipeline building is now a shared responsibility across marketing, sales, customer success, product, and operations teams. Success depends on coordinated campaigns targeting high-value customers, moving beyond the limitations of MQL-focused strategies. This post shares over 40 ideas on how to target customers in different stages of the purchase funnel.

To get buy-in for customer stories, address objections like fear, inconvenience, and lack of clear benefits. Assure customers they have control over the final content and emphasize that the process is quick and simple. Keep the ask short, personal, and safe, avoiding overwhelming details. Use this 6-sentence framework: why them, why now, what's the story, what's involved, the benefits, and the next steps.